Too Precious to Wear


Corals need your help. Found throughout the world, these animals are threatened by climate change, ocean acidification, pollution and increasingly, consumer demand. Reducing the impact on precious, deep-sea coral varieties that frequently are used for jewelry or decorative objects is one area that can easily be addressed by conscientious consumers and those in the jewelry industry.

There is hope. By refusing to use real coral in jewelry or home décor, we can help protect these species. By exercising your right as a consumer, designer or jewelry retailer, you can reduce the pressure these species face, allowing their populations to recover.

Help protect red and pink coral: Sign Too Precious to Wear's pledge.

See a list of jewelry and fashion designers who support the Too Precious to Wear campaign. To join these leaders for coral conservation, contact Jackie Marks.

New & Notable

Too Precious to Wear is featured in the June/July 2011 Issue of Solitaire Magazine, an english-language, Asian jewelry publication. Read the article here.

Coral in the News

Read about Too Precious to Wear and its spokespeople in Vanity Fair

Follow the latest news on corals from around the world >>