Too Precious to Wear

Welcome

Corals need your help. Found throughout the world, these animals are threatened by climate change, ocean acidification, pollution and increasingly, consumer demand. Reducing the impact on precious, deep-sea coral varieties that frequently are used for jewelry or decorative objects is one area that can easily be addressed by conscientious consumers and those in the jewelry industry.

There is hope. By refusing to use real coral in jewelry or home décor, we can help protect these species. By exercising your right as a consumer, designer or jewelry retailer, you can reduce the pressure these species face, allowing their populations to recover.

Help protect red and pink coral: Sign Too Precious to Wear's pledge.

See a list of jewelry and fashion designers who support the Too Precious to Wear campaign. To join these leaders for coral conservation, contact Jackie Marks.