SeaWeb's Too Precious to Wear campaign is grounded in current and reputable scientific research. In developing the campaign, we strive to align our policy goals with the most credible science available.
"Corals around the world are in jeopardy, and urgent action is needed to stem their decline. With the fashion industry and scientists uniting, we have an opportunity to reduce consumer pressure on corals, and raise awareness of the global threats they face from climate change, overfishing, habitat destruction, pollution, and disease."
— Dr. Andrew Baker, scientist and professor at the University of Miami
2008 is the International Year of the Reef (IYOR). Learn more.