Too Precious to Wear is a campaign created by SeaWeb, a communications-based nonprofit organization, to empower consumers and industry professionals to create a demand for coral conservation. Too Precious to Wear aims to:
Reduce threats to corals by:
- Recruiting influential fashion and design leaders to be leading voices for coral conservation
- Raising awareness of products that celebrate the ocean without harming it, by highlighting real coral alternatives
Increase protections for corals by:
- Promoting the passage of a strong U.S. Coral Reef Conservation Act, leading to meaningful local measures to protect corals and reefs.
Read More >> - Highlighting the need for red coral’s international protection via a CITES Appendix II listing.
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Other Succesful SeaWeb Programs
Also, learn more about SeaWeb.
